There are some several reasons why TikTok has become popular in the United States:
Short-form videos: TikTok is designed for short video content that is easy to consume and share. Users can create and watch videos that are 15 second to 1 minute long, making it easy to watch multiple videos in one sitting.
Algorithmic feed: TikTok algorithmic feed suggests videos based on users' interests and viewing history, which makes it more likely for user to come across content that they enjoy. This personal approach has helped to keep users engaged and spending more time on the app.
Music integration: TikTok has integrated music into its platform and allowing users to create and share videos with popular songs and sound bites. This has helped to make the app popular with younger audiences who enjoy using music to express themselves.
Viral challenges: TikTok has become famous for its viral challenges and trend, which encourage to users to participate and create videos. This has helped to build a sense of community and engagement among users.
Influencer marketing: Many popular influencers and celebrities have joined TikTok, which has helped to attract more users to the platform. These influencers often collaborate with brands and promote products, which has helped to TikTok's popularity among advertisers.
Overall, TikTok's unique features, personal feed, and sense of community have helped it become increase popular in the United States and around the world.
Advantages of TikTok:
Creative expression: TikTok provide users with a platform to express themselves creatively through video content. User can experiment with different video styles, effects, and music to create unique and engaging content.
Entertainment: TikTok is a highly entertainer app that offers a wide variety of content to suit different interests and tastes. Users can watch videos ranging from comedy skits and dance challenge to cooking tutorials and DIY hacks.
Viral trends: This app is known for its viral trends and challenges, which can be fun and engaging for user to participate in. These trends can help users connect with others on the app and build a sense of community.
Discoverability: TikTok's algorithmic feed recommends videos based on users' viewing history, which makes it easy for users to discover new content that they may enjoy.
Marketing opportunities: TikTok has become a popular platform for brands to promote their products and services. This can create opportunities to monetize their content and potentially earn income from their TikTok presence.